We are Big Invisible
A brand architecture studio that helps businesses build authentic connections with their communities through strategic design and meaningful experiences.
Our story
Big Invisible was founded with a simple mission: to help businesses build authentic connections with their communities. We believe that the most powerful brands are those that create meaningful relationships with their customers, employees, and stakeholders.
We believe that the most powerful elements of a brand are often invisible — the emotional connections, trust, and community relationships that drive long-term success. Our approach focuses on making these invisible bonds visible through strategic design and meaningful experiences that resonate with your audience. By architecting these connections with intention, we help businesses transform into trusted community leaders that drive sustainable growth.
Meet the people behind Big Invisible
Ingrid
With over 20 years of experience in brand strategy and design, Ingrid leads our creative vision and strategic direction. She specializes in developing The Invisible Bond Framework™, helping businesses uncover their authentic brand essence and translate it into compelling strategies that foster deep community connections and drive sustainable growth.
Ben
As our technical lead, Ben architects digital solutions and oversees implementation of complex brand systems across multiple platforms. He also brings creative expertise to brand naming, strategic positioning, and visual storytelling, bridging the gap between technical innovation and authentic brand expression.
Pixel
Pixel keeps morale high and ensures no meeting goes too long. Expert in stress relief, treat negotiations, and unconditional support.
What drives us (and makes us unique)
These core principles guide our work, relationships, and daily coffee consumption.
Authenticity
We believe in creating brands that are true to their core values and resonate authentically with their audiences. No fake smiles or corporate jargon here.
Community
We focus on building brands that strengthen communities and create meaningful connections between businesses and people. Think less networking, more friendworking.
Innovation
We constantly explore new approaches and technologies to help our clients stay ahead. We're basically professional curiosity cats (minus the danger).
Impact
We measure our success by the positive impact our work has on our clients' businesses and their communities. Good vibes only, but make it measurable.
Collaboration
We work closely with our clients, treating them as partners in the creative process. It's like a creative sandwich, but everyone gets fed.
Excellence
We hold ourselves to the highest standards in everything we do. Perfectionism with a smile and probably too much attention to detail.
Ready to work with us?
Let's create authentic connections that transform your business and strengthen your community. Coffee and dog pics included.
Get in touch