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30 real stats across 6 categories that prove good branding actually works. No fluff, no made-up numbers—just data you can trust.

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30 of 30 statistics

Sound Logos Recognized Faster

800%

faster recognition speed for sound logos compared to visual logos

Visual IdentityDigital Experience

Purpose-Driven Brands Grow Faster

200%

faster growth rate for purpose-driven brands compared to traditional brands

Brand StrategyCommunity Building

Audio Branding Boosts Recall

96%

increase in brand recall when using audio branding elements

Visual IdentityBrand Strategy

AI Users Shop with AI

91%

of AI platform users use them for shopping-related activities

Digital ExperienceBrand Strategy

Facebook Primary Marketing Platform

86%

of marketers worldwide use Facebook as their primary platform

Digital ExperienceContent Strategy

Quality Beats Trust in Rankings

85%

rank quality as top factor, with trust (81%), convenience (84%), and value (84%) following

Brand StrategyCommunity Building

Video Convinces Consumers to Buy

84%

of people say they have been convinced to buy a product by watching a brand video

Digital ExperienceContent Strategy

Trust Required for Purchase

81%

of consumers need to trust a brand to consider buying from it

Brand StrategyCommunity BuildingBrand Architecture

Trust as Purchase Deal-Breaker

81%

say trust is a deciding factor or deal-breaker in purchasing decisions

Brand StrategyCommunity Building

Brands Beat Institutions in Trust

80%

of people trust brands they use more than business, media, government, NGOs, and employers

Brand StrategyCommunity BuildingBrand Architecture

Color Increases Brand Recognition

80%

increase in brand recognition when using consistent color schemes

Visual IdentityBrand Strategy

Cultural Authenticity Builds Trust

73%

say their trust in a brand would increase if it authentically reflected today's culture

Brand StrategyCommunity BuildingContent Strategy

Pay More for Sustainable Products

73%

of consumers are willing to pay more for sustainable products

Brand StrategyCommunity Building

Brand Recognition Matters to Consumers

71%

of consumers said it was important that they recognize a brand before making a purchase

Brand StrategyVisual Identity

Brand Consistency Boosts Revenue

68%

of businesses say brand consistency has contributed to revenue growth of 10% or more

Brand StrategyVisual IdentityBrand Architecture

Colors Linked to Brand Recall

67%

of consumers associate signature colors with brand recall

Visual IdentityBrand Strategy

Video Increases Purchase Intent

64%

of consumers are more likely to purchase a product after watching a video about it

Digital ExperienceContent Strategy

Consumers Want Brand Social Stances

64%

of consumers expect brands to take a stand on social issues

Brand StrategyCommunity Building

Consumers Prefer Familiar Brands

63%

of customers are more willing to buy from familiar brands

Brand StrategyBrand Architecture

Brand Consistency Drives Revenue

60%

of companies reported that consistent branding added 10-20% to their revenue growth

Brand StrategyVisual IdentityBrand Architecture

Consumer AI Platform Adoption

55%

of consumers use generative AI platforms

Digital ExperienceContent Strategy

Video Boosts Online Shopping Confidence

52%

of consumers say watching a video makes them more confident in buying online

Digital ExperienceContent Strategy

Brand Name Most Important Factor

52%

of respondents selected recognizing a brand name as the most important purchase factor

Brand StrategyVisual Identity

Experiential Marketing Investment Rise

47%

of marketers increased investments in experiential marketing in 2023

Brand StrategyCommunity Building

Facebook Drives Marketing ROI

40%

of marketers cite Facebook as one of their top three drivers of ROI

Digital ExperienceBrand Strategy

Color Improves Reading Comprehension

40%

improvement in reading comprehension when using appropriate colors

Visual IdentityDigital Experience

Consumer Brand Trust Gap

34%

of consumers trust most of the brands they buy

Brand StrategyCommunity Building

Audio Branding Drives Purchase Intent

30%

increase in purchase intent when brands use consistent sonic branding

Brand StrategyDigital Experience

Consistent Branding Increases Revenue

23%

increase in revenue from consistent brand presentation across all platforms

Brand StrategyVisual Identity

Domestic Brands More Trusted

15%

average trust gap favoring domestically headquartered brands over foreign counterparts

Brand StrategyCommunity BuildingBrand Architecture

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