60% of companies reported that consistent branding added 10-20% to their revenue growth
60% of companies with consistent branding see 10-20% revenue jumps. Consistency literally pays.
What this actually means for you
The real story here
The Lucidpress State of Brand Consistency Report, based on surveys of over 400 brand management experts, found that respondents estimated a 10-20% increase in overall growth if their brand was consistently maintained. However, the commonly cited interpretation that "60% of companies reported consistent branding added 10-20% to revenue growth" appears to be a mischaracterization of the original findings. The actual research shows expectations of growth potential rather than reported results from a specific percentage of companies. The study methodology involved surveying brand management professionals about their expectations and experiences with brand consistency impact.
This isn't just one stat—it's part of a bigger picture
That 60% we just talked about? It's not alone. Other smart people have been digging into this too, and guess what they found...
And it gets better: The Lucidpress Brand Consistency Report demonstrates that 68% of businesses say brand consistency has contributed to revenue growth of 10% or more. This research is based on surveys of over 400 brand management professionals across various industries and company sizes. The study methodology involved comprehensive questionnaires examining the relationship between brand consistency practices and measurable business outcomes, providing credible evidence of consistency's financial impact.
Want more proof? Check this out: Lucidpress research indicates a 23% increase in revenue from consistent brand presentation across all platforms, based on comprehensive surveys of brand management professionals. This finding demonstrates the quantifiable impact of maintaining consistent brand identity across multiple touchpoints. The research methodology involved analyzing business performance data from companies implementing consistent branding strategies versus those with inconsistent brand presentation.
Here's the big picture: All these stats are telling the same story from different angles. Put them together and you've got a roadmap for what actually works (and what doesn't).
What this means for your brand
Why you should care
Consistency builds familiarity. Familiarity builds trust. Trust builds revenue. See how that works?
Get this right and you're golden. Get it wrong and... well, let's not go there. The good news? Now you know what to focus on.
Make a choice
Make sure everything matches (yes, everything)
Act on this and watch good things happen: more engagement, better conversions, customers who actually stick around. Ignore it? Your competitors won't.
Making it happen
Knowing is half the battle. The other half? Actually doing something about it. Smart brands turn insights like this into action plans that work.
Fair warning: this isn't a one-person job. You'll need your whole team on board—from the folks designing your stuff to the ones talking to customers.
Here's how we can help
We've got the tools and know-how to turn this stat into your competitive advantage. (Yes, really.)
Brand Strategy
Figure out what makes you different and why people should care. (Spoiler: You're more interesting than you think.)
- Finding your sweet spot
- Getting to know your people
- Checking out the competition
- Saying it right
Visual Identity
Make your brand look as good as your product works. (First impressions count, even in sweatpants.)
- Logos that stick
- Colors that pop
- Type that talks
- Rules that make sense
Brand Architecture
Organize your brand family so it actually makes sense. (No more family dysfunction.)
- Family tree that works
- Sub-brand harmony
- Smart growth plans
- Portfolio that purrs
Ready to put this insight to work?
Let's chat about how to use what you just learned to make your brand impossible to ignore.
Let's talk