91% of AI platform users use them for shopping-related activities
Here's a stat that'll make you rethink how you're doing business.
What this actually means for you
The real story here
According to the 2025 Edelman Trust Barometer, 91% of AI platform users utilize these tools for shopping-related activities, demonstrating the significant intersection between AI adoption and consumer purchasing behavior. This high percentage reflects how quickly AI has become integrated into the consumer shopping journey, from product research to purchase decisions. The data provides important insights for brands considering AI integration in their customer experience strategies.
This isn't just one stat—it's part of a bigger picture
That 91% we just talked about? It's not alone. Other smart people have been digging into this too, and guess what they found...
And it gets better: The 2025 Edelman Trust Barometer documents that 55% of consumers use generative AI platforms, reflecting the rapid adoption of AI technology in consumer behavior. This statistic provides valuable insight into the emerging landscape of AI-consumer interaction and its implications for brand communication strategies. The research represents credible data on contemporary technology adoption patterns among consumers.
Want more proof? Check this out: Wyzowl's comprehensive video marketing research demonstrates that 64% of consumers are more likely to purchase a product after watching a video about it. This statistic is based on extensive consumer surveys conducted by Wyzowl, a leading video marketing research organization. The research methodology involves large-scale consumer behavior studies focused specifically on video content's impact on purchasing decisions, providing credible insights into video marketing effectiveness.
Here's the big picture: All these stats are telling the same story from different angles. Put them together and you've got a roadmap for what actually works (and what doesn't).
What this means for your brand
Why you should care
Ignore this at your own risk. Smart brands use insights like this to get ahead (and stay there).
Get this right and you're golden. Get it wrong and... well, let's not go there. The good news? Now you know what to focus on.
Make a choice
Get on board or get left behind
Act on this and watch good things happen: more engagement, better conversions, customers who actually stick around. Ignore it? Your competitors won't.
Making it happen
Knowing is half the battle. The other half? Actually doing something about it. Smart brands turn insights like this into action plans that work.
Fair warning: this isn't a one-person job. You'll need your whole team on board—from the folks designing your stuff to the ones talking to customers.
Here's how we can help
We've got the tools and know-how to turn this stat into your competitive advantage. (Yes, really.)
Brand Strategy
Figure out what makes you different and why people should care. (Spoiler: You're more interesting than you think.)
- Finding your sweet spot
- Getting to know your people
- Checking out the competition
- Saying it right
Digital Experience
Build digital experiences people actually enjoy using. (Crazy concept, we know.)
- Sites that sell
- Journeys that make sense
- Interfaces that click
- Strategies that work
Ready to put this insight to work?
Let's chat about how to use what you just learned to make your brand impossible to ignore.
Let's talk