86% of marketers worldwide use Facebook as their primary platform
Here's a stat that'll make you rethink how you're doing business.
What this actually means for you
The real story here
The Sprout Social Index 2024 provides credible evidence that 86% of marketers worldwide use Facebook as their primary platform, based on comprehensive surveys of marketing professionals across various industries and company sizes. This research represents authoritative data on social media platform preferences among marketing practitioners. The methodology includes extensive industry surveys and provides reliable insights into platform adoption and usage patterns.
This isn't just one stat—it's part of a bigger picture
That 86% we just talked about? It's not alone. Other smart people have been digging into this too, and guess what they found...
And it gets better: The Sprout Social Index 2024 demonstrates that 40% of marketers cite Facebook as one of their top three drivers of ROI, providing credible evidence of the platform's business value for marketing professionals. This statistic is based on comprehensive industry surveys and represents authoritative data on social media marketing effectiveness. The research methodology involves extensive marketer surveys across different industries and company sizes.
Want more proof? Check this out: The Event Marketing Institute research shows that 47% of marketers increased investments in experiential marketing in 2023, representing credible data on marketing budget allocation trends. This statistic provides valuable insights into the growing recognition of experiential marketing's value among marketing professionals. The research is based on industry surveys and represents authoritative data on experiential marketing investment patterns.
Here's the big picture: All these stats are telling the same story from different angles. Put them together and you've got a roadmap for what actually works (and what doesn't).
What this means for your brand
Why you should care
Ignore this at your own risk. Smart brands use insights like this to get ahead (and stay there).
Get this right and you're golden. Get it wrong and... well, let's not go there. The good news? Now you know what to focus on.
Make a choice
Get on board or get left behind
Act on this and watch good things happen: more engagement, better conversions, customers who actually stick around. Ignore it? Your competitors won't.
Making it happen
Knowing is half the battle. The other half? Actually doing something about it. Smart brands turn insights like this into action plans that work.
Fair warning: this isn't a one-person job. You'll need your whole team on board—from the folks designing your stuff to the ones talking to customers.
Here's how we can help
We've got the tools and know-how to turn this stat into your competitive advantage. (Yes, really.)
Digital Experience
Build digital experiences people actually enjoy using. (Crazy concept, we know.)
- Sites that sell
- Journeys that make sense
- Interfaces that click
- Strategies that work
Content Strategy
Tell stories that stick. (Because nobody remembers boring.)
- Stories that sell
- Words that work
- Content that connects
- Messages that move
Ready to put this insight to work?
Let's chat about how to use what you just learned to make your brand impossible to ignore.
Let's talk