52% of consumers say watching a video makes them more confident in buying online
Here's a stat that'll make you rethink how you're doing business.
What this actually means for you
The real story here
Animoto's video marketing study shows that 52% of consumers say watching a video makes them more confident in buying online. This research provides valuable insights into how video content reduces purchase anxiety and builds consumer confidence in online shopping environments. Animoto conducts regular research on video marketing effectiveness and consumer behavior, providing credible data on video content's impact on e-commerce.
This isn't just one stat—it's part of a bigger picture
That 52% we just talked about? It's not alone. Other smart people have been digging into this too, and guess what they found...
And it gets better: According to Wyzowl's video marketing research, 84% of people say they have been convinced to buy a product by watching a brand video. This finding represents strong evidence of video content's persuasive power in the consumer decision-making process. The research is conducted by a specialized video marketing organization with established methodology for measuring video content effectiveness and consumer behavior patterns.
Here's another piece of the puzzle: Wyzowl's comprehensive video marketing research demonstrates that 64% of consumers are more likely to purchase a product after watching a video about it. This statistic is based on extensive consumer surveys conducted by Wyzowl, a leading video marketing research organization. The research methodology involves large-scale consumer behavior studies focused specifically on video content's impact on purchasing decisions, providing credible insights into video marketing effectiveness.
Here's the big picture: All these stats are telling the same story from different angles. Put them together and you've got a roadmap for what actually works (and what doesn't).
What this means for your brand
Why you should care
Ignore this at your own risk. Smart brands use insights like this to get ahead (and stay there).
Get this right and you're golden. Get it wrong and... well, let's not go there. The good news? Now you know what to focus on.
Make a choice
Get on board or get left behind
Act on this and watch good things happen: more engagement, better conversions, customers who actually stick around. Ignore it? Your competitors won't.
Making it happen
Knowing is half the battle. The other half? Actually doing something about it. Smart brands turn insights like this into action plans that work.
Fair warning: this isn't a one-person job. You'll need your whole team on board—from the folks designing your stuff to the ones talking to customers.
Here's how we can help
We've got the tools and know-how to turn this stat into your competitive advantage. (Yes, really.)
Digital Experience
Build digital experiences people actually enjoy using. (Crazy concept, we know.)
- Sites that sell
- Journeys that make sense
- Interfaces that click
- Strategies that work
Content Strategy
Tell stories that stick. (Because nobody remembers boring.)
- Stories that sell
- Words that work
- Content that connects
- Messages that move
Ready to put this insight to work?
Let's chat about how to use what you just learned to make your brand impossible to ignore.
Let's talk